I helped redefine the AVON 39 brand, reimagining the visual and strategic foundation of its multi-million-dollar, 360° omni-channel campaign across digital, social, and OOH. Partnering with the Executive Creative Director, I designed the signature “39” splatter logo, established the black-and-white photography style with Avon pink accents, and shaped the overall creative direction. My work spanned concepting, storyboarding, video editing, brand guidelines, and all OOH executions, delivering a cohesive, high-impact brand experience that energized audiences nationwide.
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