240 YEARS | 1784 FOUNDERS CAMPAIGN
In 2024, BNY marked its 240th anniversary — founded by Alexander Hamilton in 1784. As creative lead, I developed the campaign’s full visual identity, bringing it to life across global galas, digital activations, a refreshed website, social media and a years-long internal set of activations including an employee-built mosaic of our six strategic locations.
The celebration spanned eight cities with bell ringings, gong strikings, and skyline lightings, culminating in closing ceremonies at major exchanges in London, Hong Kong, Frankfurt, Paris, and New York.
BRAND REFRESH VIDEO
BNY set out to modernize their brand perception with a fresh, contemporary look. As Creative Director, I collaborated closely with my Director of Motion, Meshach Rojas, to bring this vision to life through a dynamic and engaging video.
BNY ANTHEM VIDEO
As part of a large-scale anthem video released moments after unveiling our new rebranded logo and tagline, “Making Money Work for the World,” the launch was met with overwhelming enthusiasm from both internal and external audiences, and I’m proud to have played a key role in its success..
BNY PRIVATE GULFSTREAM
Recently had the pleasure of being creative lead to brand our CEOs private jet - one of the more interesting and exciting, yet unorthodox projects I’ve been tasked with during my tenure.
HQ TRADING FLOOR LOBBY
Created two twenty-foot wall installations that brought our company’s anthem video to life,
weaving in bold visuals and our global tagline to deliver an impactful, immersive internal brand experience.
EXECUTIVE FLOOR | CLIENT STORY HALL
Led the strategic design of 10 large-scale glass wall installations for our B2C clients, each highlighting powerful client stories.
The creative focused on how we helped redefine underserved communities and their missions, positioning the bank as the partner
of choice while bringing these narratives to life through bold, purpose-driven design.
CLOTHING | ACCESSORIES
I’ve created a distinctive range of bespoke clothing and accessories — a bold departure from the conventional approach typically seen in the banking industry — with a few standout pieces highlighted here. More to come.
